Sarah beeny internet dating


03-Aug-2016 04:27

After more than a decade in the internet-dating business, Sarah, 43, knows a thing or two about finding love online. There are thousands of dating profiles online, so you want to make sure that your profile represents you as the unique person you are.

You might strike it lucky and meet Mr or Mrs Right on the first roll of the dating dice, but you should view your online dating journey as an opportunity to meet people you may never normally meet, hoping that you may even learn something new about yourself while doing so. You want to sound confident but not arrogant, and when approaching it for the first time you may find you have writer’s block. The great thing about dating sites like My Single Friend is that your friends can also contribute to your profile, and they won’t find it as hard to wax lyrical about how fabulous you are.

The site aims to match make singles through their friend's descriptions of them, building an online community and taking away the hassle and stigma of writing your own dating profile.

is owned by My Single Friend Limited, a company registered in England in August 2004.

While the shareholders are looking to sell My Single Friend, it is understood they would consider selling a minority stake to help launch the website overseas.

In jeans, a denim shirt and trainers, she races around the garden of her London home, trying to save a toad from being eaten by her cat.

Sarah Beeny and her husband Graham Swift own a majority shareholding.

"I don't like the word 'love' because it has all sorts of connotations of what Hallmark cards say you should do and I don't think love is predictable," she added."It doesn't necessarily happen on the 14th of February and it doesn't come from a card shop and have sparkly red hearts on it - it's just making somebody know that you care about them." Despite her lack of enthusiasm for the three little words most people long to hear, it seems she is pretty made up with husband Graham.There was 25 per cent spike in traffic to UK dating websites in July – the highest peak in visits for three years, according to Hitwise.Last month, internet dating accounted for one in every 160 online visits made by computer users in Britain.Its major shareholders – Ms Beeny and the technology company Telecom Express – have hired the accountancy firm BDO to handle a sale of the company this summer.

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First-round bids of between £10m and £15m were submitted earlier this month, primarily by rival online dating businesses, but some private equity firms are also interested.

So it’s no surprise that Sarah, 42, is a firm believer in meeting Mr Right through mutual friends – and that she founded a hugely successful dating website based on the same idea.